Book Name: Post Corona: From Crisis to Opportunity Author: Scott Galloway [Galloway, Scott] Publisher: Penguin Publishing Group ISBN-10, 13: Year: 2020 Pages: 176 pages Language: English File size: 2 MB File format: PDF,EPUB
Post Corona: From Crisis to Opportunity Pdf Book Description:
We’re taught time is a reliable, relentless force. The sun’s progress across the sky and our seasonal orbit around the sun establish an immortal, uniform rhythm. However, our perception of time is not constant. As we age, our frame of reference (the past) expands, and the years move faster. This morning I kissed my son goodbye before his first day of kindergarten. This afternoon he came home from fifth grade. It’s the opposite for him. His school believes that same fifth grade should be a safe place to fail. His first Cs and Ds arrest time, frequently. What we experience is change, not time. Aristotle observed that time does not exist without change, because what we call time is simply our measurement of the difference between “before” and “after.”1 Hence our daily experience of time dragging or flying by. Time is malleable, paced by change. And the smallest thing can create unprecedented change. Even something as small as a virus. In early March of 2020, we were living in the “before.” The novel coronavirus was in the news, but just. Outside China there was little to suggest a global crisis was unfolding.
Forty-one people had died in northern Italy, but in the rest of Europe life was unchanged. The United States reported its first death on March 1, but the big news was Mayor Pete suspended his campaign for the presidency. There were no closures, no masks, and most people wouldn’t have recognized Dr. Anthony Fauci. By the end of the month, we were in the “after.” The world shut down. Hundreds of thousands of people tested positive for the virus, including Tom Hanks, Placido Domingo, Boris Johnson, and dozens of sailors on a U.S. aircraft carrier in the middle of the Pacific Ocean. A virus one four-hundredth the width of a human hair grabbed a sphere weighing 13 billion trillion tons and set it spinning ten times faster. Yet even as time (change) sped up, our lives felt static. Like my son holding his first bad report card, we lost our capacity to imagine anything beyond the present moment. No before or after, just Zoom calls, takeout, and Netflix. We checked case counts and deaths vs. game scores and movie times. The hit movie of summer was Palm Springs a story of two people living the same day over and over again
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