Book Name: Customer Accounting: Creating Value with Customer Analytics 1st Edition
Author: Massimiliano Bonacchi, Paolo Perego
Publisher: Springer International Publishing
File size: 3 Mb
File format: PDF
Customer Accounting: Creating Value with Customer Analytics 1st Edition Pdf Book Description:
This publication is intended to satisfy the needs of CFOs, bookkeeping and financial professionals interested in leveraging the power of info client insights in management accounting and financial reporting systems. While academic study Marketing has developed increasingly sophisticated analytical instruments, the part of consumer analytics as a source of value creation in the Accounting and Finance standpoint has received limited attention. The authors aim to fill this gap by mixing postsecondary academic rigor with practical advice from real world software.
Clients will discover comprehensive coverage of innovative customer accounting theories and strategies, including the calculation of customer lifetime value and customer equity for inner decision-making and also for external financial reporting and evaluation. Past an expert audience, the book will function as perfect companion reading for pupils registered in graduate, undergraduate, or MBA classes.
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